I’m a design engineer based in Adelaide, Australia with over 10 years experience evolved from brand, to product design and now engineering. In 2017 I co-founded Bellr↗︎, got accepted into Australian accelerator programs, raised venture capital and sold the company in late 2019.

Since then I’ve led design teams, built design systems and taught myself to code politely ask Claude↗︎ to do things for me. I’m a maker who learns best by building. Great design comes from understanding contextual constraints, grounded assumptions and relentless refinement. These days, I’m drawn to the quality and craft that’s only possible when designers build their work.