Company
HappyCo
Industry
Property Tech
Role
Staff Product Designer
Year
2021 - 2025
HappyCo
HappyCo↗︎ offers a collection of multifamily software & services designed to centralise property operations and improve the resident experience. Think inspections, work orders and maintenance tools used by the biggest multifamily companies in the world.
I joined as a product designer when the company had two products and $15m ARR. Over three years, I led enterprise feature development, built and maintained the Happy Design System, mentored a team of 10 designers and made over 1,000 front-end contributions as the company scaled to five products and $30m ARR.
WORK
PROBLEM
When I joined, HappyCo was a two-product company with fragmented administrative experiences, no unified navigation and a design system that lacked adoption. As the company grew through acquisition and internal development, product teams were building in silos, different tech stacks, inconsistent patterns and no shared infrastructure. Designers were handing off static files and hoping for the best.
SOLUTION
I took ownership across three fronts: leading enterprise feature design (Admin Center↗︎, Experience Switcher↗︎, Work Assignment Board↗︎), building and maintaining the Happy Design System↗︎ across React and Flutter and transitioning from a traditional designer to a technical contributor - eventually making over 1,000 front-end contributions. Beyond shipping features, I mentored 10 designers and led a cultural shift toward technical ownership.
OUTCOME
The company scaled from two products to five and from $15m to $30m ARR. Admin-related churn dropped 80%. Support tickets from administrators fell 34%. The design system became the single source of truth across all products, and I grew from product designer to staff while helping shape what design operations could look like at scale.
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