Playable Pinterest

Beyond↗︎ is building foundational technology for a new era of AI entertainment. The mission is to make users smile and entertain billions. To spark genuine connection, joy, and emotion through advanced AI that brings them closer to the content they consume. Crafting experiences that help users begin, belong, and become.

For the majority of users, traditional social media is consumption-focussed. At Beyond, we envisioned what social could become if all content was collectable and remix-able. Experimenting with the latest image generation models to create novel consumer creation experiences.

SNAPSHOT

PROBLEM

Traditional social platforms are largely consumption-focused. Users scroll endlessly, but rarely create. Content is locked, static, and difficult to interact with leading to shallow engagement, limited self-expression, and a lack of genuine connection. Most platforms optimise for attention, not participation.

SOLUTION

Beyond is building a 'playable' Pinterest. An AI-powered platform where content is not only viewable but also collectible, remix-able, and interactive. By leveraging cutting-edge image generation Gemini 2.5 Flash↗︎ and proprietary personalisation models, users can experiment with styles, outfits, and creative ideas instantly. Instead of passively consuming, they engage in active play with content: remixing, re-styling, and sharing creations in real time. Transforming social into a space for self-expression and collaborative creativity.

OUTCOME

Content becomes alive and participatory. Users move from passive scrollers to active creators, with no bounds of expression.

This drives:
1. Increased engagement through hands-on creativity.
2. Higher retention & belonging as users see themselves in the content or as creators
3. A new paradigm of design not-bound by reality

The result: a new category of entertainment where AI fuels creativity, connection, and identity.

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